Carefreetrip.com Travel Blog

Today’s traveler seeks not just a vacation but a life-affirming experience. They want to be lifted from the mundane, to soar above the ordinary. They seek to elevate the senses and stir the soul. The new brand voice of Utah is a reflection of all the people, past and present, who have come here to seek a richer, fuller life; to seek freedom and peace; to seek quiet and solitude; and to let the majesty and grandeur of the place shape their own independent aspirations.

If you spend five minutes here, five days, or a lifetime, you are transformed—by high places. You find yourself not merely on a new plane but on higher ground. Marcel Proust, the writer and philosopher, could easily have been describing the modern traveler who is no longer simply looking for a vacation, but a lasting experience, when he said, “The real voyage of discovery consists not in seeking new landscapes but in having new eyes. ” You come to Utah to see; you leave with new eyes. You see vistas like nowhere else on the planet. You see desert scapes that are haunting. You walk in footsteps of ancient civilizations and follow paths cut by weather and the forces of nature. The result: your emotions are stirred, your senses are lifted. You soar. Your spirits rise. Your life is changed. You are elevated.

Try putting the Utah experience into just two or three words. The colors are so diverse, the mountains so majestic, the desert so mysterious, that telling others about it is nearly impossible. Utah is not just about world-class skiing, yet skiing is in our blood. It is too simple to say they are a state of red rocks. They are not just about mountains, but they are surrounded by them. Utah is a great travel destination for summer or winter. This state is rich in history and will appeal to anyone looking to explore a tradition rich in culture. Utah is very modern and progressive, but it still has true, laid-back authentic charm.

The Utah experience can be summarized with two words:

In Utah, you stand on top of King’s Peak looking down from nearly 14,000 feet and you are breathless. Or you stand at the bottom of a slot canyon in The San Rafael Swell, enveloped by rock walls, and look up 300 feet for a sliver of sunset. Utah is peaks and Utah is valleys. Utah is snow and Utah is sunshine. Utah is very red, yet it is also very white and green and a whole palette of color.

Utah is Life Elevated.